PRISM LABSResearch studying the impact of major policy announcements on financial-market behavior and volatility.
- 8th Pan-IIT International Conference on Financial Markets & Corporate Finance
- 03—05 Jul 2026
PRISM LABS
Building at the intersection of intelligence, technology and real-world problems.
AI research lab · Est. 2026
Research informs what we build. Building gives research a real-world test.
Prism Labs is an AI research lab working across interdisciplinary research, deep-tech projects and practical innovation — bringing together emerging student talent, researchers and industry problems since June 2026.
01 / The problem
Advertising is still largely separated from the content people consume.
TV commercials and social media advertisements compete for attention outside the content itself. Movies, however, already contain natural advertising surfaces — objects that already exist inside the visual world of the story.
- A billboard.
- A bus.
- A storefront.
- A digital screen.
- A poster.
Why not make those surfaces dynamic?
02 / What we’re building
The same movie. The same scene. Different advertisement.
Prism Labs is exploring technology that can identify contextual advertising opportunities within visual content, and enable advertisements to adapt to factors such as geography, audience, campaign and placement. The same film could potentially carry different advertising content depending on where and how it is being shown — the movie and the scene stay exactly the same.
One film↓
One scene↓
One advertising surface↓
Multiple contextual campaigns
This is an early-stage research direction — Prism Labs is prototyping and researching the underlying technology, not operating a deployed advertising product today.
Research → Build → Validate → Deploy
01
Research
Understand the problem.
02
Build
Turn ideas into working systems.
03
Validate
Test assumptions against evidence.
04
Deploy
Move useful technology into the real world.
03 / Research
01 / 03
Presented research on cybersecurity and privacy challenges in federated learning for medical imaging.
- CAICS 2026
- IISc Bengaluru
Funded by the U.S. Department of State. Jointly hosted by Argonne National Laboratory and IISc Bengaluru.
View LinkedIn post ↗Research is iterative.
01Observe
02Experiment
03Validate
04Build
04 / People
Deepak Kambala
Founder — Prism Labs, DeepTech ResearchFormer Founder, Geeks Hive
Have a problem worth investigating?
We are interested in working across research, engineering and real-world problems.
Start a conversation ↗